I took 22 subscription cards out of three magazines this week…you know, those things that fall out while you’re reading in bed and inconveniently on to the floor where you can’t quite reach them but you just know that if you leave them there you’ll step on them when you get up at 3am to go pee, do that Chevy Chase as Gerald Ford thing, crack your head open and either die of it or end up having to go to the emergency room in whatever your S.O. could find in the closet before the ambulance arrives (’cause everyone loves a 3am trip to the ER).
Everyone talks about reducing junk mail but what about reducing the impact of publications you want to get? How many pounds of paper would we save each year if every magazine published in the U.S. cut their subscription blow-ins and sew-ins by even a third?
I don’t have the answers to this but I think I may have found my next project. Nothing like hard data to make a point.