The great folks over at The Story of Stuff project released a new film today, The Story of Electronics, which looks at the environmental damage our addiction to new gadgets causes both at home and in developing countries.
The videos do require Flash/access to YouTube which is a bit of a barrier to communications but otherwise, these videos hit all the points a good campaign should:
- They’re short: each of the four spin-offs from the original Story of Stuff film is less than 10 minutes long and the original movie was broken down into three, approximately 10 minute segments with a clear message.
- They’re engaging without being preachy: one of the biggest problems the environmental movement has in this country is that that it patronizes the very people it needs to convince to change their behavior to achieve the goal.
- They’re simple but not simplistic: the visual style of these movies promotes easy to understand explanations of complex concepts.
Check them out if you want to spend your YouTube time on something more interesting than a cat eating spaghetti.
Leave a Reply