OK, I admit it: I’m a geek. It may not be making a big splash in the rest of the web world but I’m fascinated that Amazon.com would redesign their site with no notice or fanfare. It’s not the first time; they’ve done it before with the same eye toward navigational consolidation but it will be interesting to see how long this new design lasts. After putting so many options in front of people for so long (screenshot of the old site (will open a popup window)) I suspect that they’ve condensed too far.
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Usability geeks of the world, unite!
were you shopping early for my birthday present?
that is so sweet!
You’d be surprised how long that change was in the making.
One interesting aspect about them is they have the ability to render different types of features and layouts for different people, giving them a way to measure the effectiveness. (Example: there was a question whether bolding the punctuation after bold text would be good or not. Some customers saw This is a product., others saw This is a product.)
Ack, bold tags filtered. Hopefully you get the idea.